ATELIER ROUGE

Lead Designer – Brand Identity & Retail Experience

I led the development of the brand from initial concept to final execution, shaping a cohesive visual and verbal identity expressed seamlessly across packaging, retail, and digital platforms.

BRAND BUILDING

I was involved in creating the brand concept from zero contributing to concept creation, naming, and overall positioning to establish a distinctive and compelling presence in the market.



BRAND GUIDELINES
I developed brand guidelines, defining a visual system including typography, colors, layout principles, imagery direction, and refined brand applications.

PACKAGING DESIGN
I designed the complete packaging universe, from selecting the bottle form to executing the final graphic applications across primary and secondary packaging. A signature element of the project was the custom-designed nail polish lid, a sculptural detail created to be pleasant to hold while elevating the product and deliver a subtle yet impactful sense of exclusivity.

RETAIL EXPERIENCE
I translated the brand into physical space through the design of in-store furniture and retail communication that reinforces the brand’s identity and enhances the customer journey.

DIGITAL EXPRESSION

I established the brand’s tone of voice and developed comprehensive social media guidelines, along with refined, adaptable templates to ensure a consistent and premium presence across digital channels.